By Greg Niemann
For the 1st time, a UPS “lifer” tells the behind-the-scenes tale of ways a small messenger carrier turned a enterprise substantial. Big Brown unearths the striking 100-year historical past of UPS and the lifetime of its founder Jim Casey—one of the best unknown capitalists of the 20th century. Casey pursued a Spartan enterprise philosophy that emphasised army self-discipline, drab uniforms, and reliability over flash—a version that remains mirrored in UPS tradition today.
Big Brown examines all of the seeming paradoxes approximately UPS: from its conventional administration sort and strict guidelines coupled with excessive worker loyalty and powerful hard work family; from its old “anti-marketing” bias (why brown?) to its sterling model loyalty and recognition for quality.
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