Capital Intentions: Female Proprietors in San Francisco, by Edith Sparks

By Edith Sparks

overdue nineteenth-century San Francisco was once an ethnically various yet male-dominated society bustling from a rowdy gold rush, earthquakes, and explosive financial progress. inside this booming market, a few ladies stepped past their roles as better halves, caregivers, and homemakers to begin companies that mixed family members matters with money-making actions. Edith Sparks lines the studies of those girls marketers, exploring who they have been, why they all started companies, how they attracted buyers and controlled funds, and the way they handled failure.

Using a different pattern of financial disaster documents, credits stories, ads, urban directories, census experiences, and different assets, Sparks argues that girls have been aggressive, monetary actors, strategizing how top to capitalize on their talents available to buy. Their boardinghouses, eating places, saloons, attractiveness outlets, laundries, and outfitters dotted the city's panorama. by way of the early 20th century, even though, technological advances, new personal tastes for name-brand items, and pageant from large-scale outlets constricted possibilities for ladies marketers even as that new possibilities for girls with households drew them into different occupations. Sparks's research demonstrates that those businesswomen have been in detail tied to the fortunes of the town over its first seventy years.

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